There are a few reasons why training a Search Engine Optimization Specialist is an incredibly difficult task. First, you have to find someone with a background in marketing online and off. Given this, they also need to be what I call a “statistics freak”. Now, if you are lucky to find someone who fits the bill with regard to these two things, you have a shot. You can get them reading the forums and doing the research and even attending Internet Marketing or SEO conferences.
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